V Vodka is a luxury spirits brand born from a dream.
 
I didn’t grow up with a name on a label or a legacy to inherit.
I started this brand to share my dreams of living boldly, passionately, unapologetically — and lavishly.
 
V is for vision. V is for victory.
 
Smooth. Refined. Unapologetic.

V Vodka is for those who reach for success, revel in celebration, and embody seduction.

This is vodka for the ones who weren’t born chosen or privileged — but chose themselves anyway and earned their privileges.
 
V Vodka is what comes after your doubts.
After your work. Your sweat. Your tears. Your failures.
 
After you refuse to settle. Refuse to waver.
 
After you Dare to Dream.
 
I’m waiting for you …

— Michael Varner, Founder